Design Thinking: A Structured Framework

Design thinking is a creative and holistic approach and it has wide application in various fields including product design, business design, organisational change and service design and so on.  IDEO (2019) describing design thinking is a step-by-step process for creative problem solving. The beauty of design thinking is that the essential elements unite to form an iterative approach that allows users to continuously repeat the steps back and forth to get the best possible solutions (Edutopia, 2018). This innovative approach not only solve a problem of practice but also it reduces the risk associated with new ideas, it helps organisations to learn faster and accomplish the unmet needs of the people you are creating for (Melles, Anderson, Barrett & Thompson-Whiteside, 2015).

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